The KH Foundation's Logo

Brand Design

Project Overview

Creating a logo that works for the new foundation that will work to create more critical thinking in the future generations. The logo was inspired by critical thinking and from the founders love for scence and passion for a more acessible education.

My Role

Graphic Designer

Programs Used

Figma, Zoom, PPTX, Illustrator

Core Problem

Inital lack of brand idenity and general collateral. The brand itself is in the very early stages of creation.

Results

Branded logo suite that is highlighted in multiple formats through mockups.

The KH Foundation is a new foundation that has recently gotten started. The founders are Russell Hulse and his wife Jeanne Kuhlman. Both indivudals are well respected scientists that find the lack of critical thinking skills in the modern day as something to be changed. The goal of creating the foundation was to support sciecne programs by making them more accesible and a place for fostereing critical thinking.

With that said the first issue they found was a lack of brand identity and creating a logo for them was the first step in the right direction. After meeting with a stakeholder to get an understanding for the foundations goals, I started ideating and drafting.

Problem

Lack of brand identiy

Majority of the process followed the progression meeting to designing to meeting to designing. It was a great expirence working closely with stakeholders and getting direction and feedback.

‍Key activities included:
‍Meeting with stakeholders
Ideating and refining designs
Creating slide decks
Drafting mockups

Process

Working with stakeholders to execute the vision

The initial design ideas looked like the images directly to the right. However after meeting with stakeholders the brand's idenity started to take form more and lead to a clearer final product.

I created a logo suite of full color variatnts, black and white, color block, and social media profile/favicon variants. The mock ups consisted of apearal, print, and web applications of the logos.

Next Steps: The next step for the brand after finalizing their logo and color pallette would be to finalize their brand's message and voicing. On a larger scale the following step will be to work on creating a website.

Results and Lessons

Creating the logo that fits with the KH Foundation